Proven System | Veteran COO Designed | Not AI Generated
The "Golden Handcuffs" Are Costing You More Than You Think
You’ve spent 20 years climbing the ladder. You’re the “go-to” fixer. But let’s be honest about the reality of the C-Suite:
The Hourly Rate Reality Check
Do the math on your $250k salary against a 60-hour week of meetings and politics. The ‘safety’ of your salary is actually capping your earning potential
Rented Status
If you lost your job today, would you lose your identity too? You are renting your status as ‘VP of Ops.’ It’s time to own your status as the expert.
The Sunday Scaries at 50
You are too successful to dread Mondays. The boredom of endless committees is wasting your best years of impact.
The "Rent" Trap
“Are you tired of making other people rich with your expertise? Your skills are your most valuable asset, but as long as you are an employee, your upside is capped.”
Ideally suited for:
COOs, CFOs, CMOs, & VPs
The Solution
The Executive Exit Cheat Code
You don’t need to learn a “new” trade. You just need to learn how to monetize the one you already have. This isn’t generic business advice; it’s a battle-tested operational system.
Speed & Efficiency
“10 Days to Client-Ready.” A specific, time-bound promise that appeals to an efficient operator. Stop wasting months on logos.
Operator vs. AI
ChatGPT hasn’t done this. I have. This wasn’t written by a content marketer; it was built by a COO who learned the hard way.
Speed & Efficiency
“10 Days to Client-Ready.” A specific, time-bound promise that appeals to an efficient operator. Stop wasting months on logos.
Social Proof
Don’t Just Take My Word For It
Real feedback from professionals who have used the playbook to accelerate their fractional careers.
“This guide is an absolute gem for anyone building their own fractional COO or Integrator practice. Forrest has done an incredible job laying out a clear, actionable roadmap that moves you from chaos to structure step-by-step. It’s not just a tool—it’s a mentor on paper. Highly recommend to anyone serious about building a credible, client-ready fractional business!”
Jodie
Fractional Professional
“In less than 50 pages, Forrest has compiled an impressive playbook for anyone who is starting a fractional business. What makes it so valuable is its combination of knowledge and to-dos… I particularly benefited from Chapter 3 on Offer Structure. I recommend this book to anyone who is getting started on their fractional journey.”
Patrick
Fractional Business Owner
“As someone that is starting to explore the path of being a fractional integrator/COO, connecting with Forrest and being able to read through his playbook has turned this from just a thought to reality. The detail and perspective he walks you through paints you a picture of how to start, run, and grow your own business of fractional work. I especially enjoyed reading case studies that helped support the teachings. If someone is interested in learning what it takes to be a fractional Integrator/COO/CFO, reading through Forrest’s “10-days to a Client-Ready Fractional Business” playbook is the place to start.”
Scott
Fractional Business Owner
The Roadmap
10 Days to Freedom
A tactical, no-fluff roadmap that cuts through the startup overwhelm.
Day 1
Niche & Value Prop
Pick your lane and write the statement that makes founders say ‘I need that’.
Day 2
Personal Brand
Transform your LinkedIn from a resume into a high-converting sales page..
Day 3
Offer Structure
Draft 2-3 packages based on value, not hours. Kill the hourly rate.
Day 4
Proven Process
Map your 3-5 step framework. Clients buy your system, not your time.
Day 5
Network Activation
The ‘Circle of Influence’ strategy to generate leads without cold calling.
Day 6
Social Proof
How to get powerful case studies even if you’re just starting.
Day 7
Legal & Financial
LLCs, MSAs, and SOWs. The boring stuff handled fast.
Day 8
Sales Mastery
Scripting the discovery call to close high-ticket retainers.
Day 9
Delivery Rhythm
Setting up the tools to deliver results without working 60 hours.
Day 10
Optimize & Launch
Productizing your knowledge and officially opening for business.
Includes Worksheets, Scripts, and Templates for every day.
Forrest Derr
Founder, Derr Consulting
"ChatGPT Hasn't Done This. I Have."
I’m Forrest Derr. I didn’t start as a “guru.” I started where you are—sitting in a C-Suite office, looking at a calendar full of meetings, wondering if this was it.
When I transitioned to fractional work, I had to figure it out the hard way. I wasted time on websites that didn’t convert and proposals that got ghosted.
I built the 10 Days Playbook to be the manual I wished I had. It’s not theory. It’s the exact operational system I use to run a high-profit fractional practice without the burnout.
“Don’t start from scratch. Start from experience.”
Start Day 1 of Your New Business Now
One client pays for this playbook 10x over.
Delivered to Your Email
The 10 Days Playbook
$495
Digital Delivery • Instant Download
One-time payment
The Complete 10-Day Implementation Roadmap
Proposal & Contract Frameworks
Sales Scripts for ‘The Golden Handcuffs’ Pitch
The ‘Salary Replacement’ Pricing Model
LinkedIn Authority Building Checklist
Lifetime Access to Updates
The "2.5 Clients" Equation
Think about it: Replacing a $250k salary only takes about 2.5 clients at $8k/month. This playbook gives you the system to land them.
Yes. The systems for operational clarity, financial rigor, and leadership accountability are universal. Whether you are in SaaS, Manufacturing, or Services, the business physics remain the same.
I'm still employed. Can I do this?
Absolutely. That’s the ‘Safety Net’ strategy. The roadmap is designed to be executed in 1-2 hours a day over 10 days. Build the bridge before you quit.
Is this a course or a coaching program?
Neither. It’s a Playbook. Courses are full of fluff and theory. Coaching takes months. This is a manual. It contains the templates, scripts, and steps to execute immediately.
Why is it $495?
Because it is priced on ROI, not page count. If this system helps you land one retainer client a month earlier than you would have on your own, it has paid for itself 10x immediately.